The energy industry is many things, chief among them, a source of technological innovation and mobile communications.Indeed, far from the cinematic depiction of roughnecks and oil-smeared men in assorted hard hats, as well as truck drivers and workers with frayed shirt collars hauling propane across vast stretches of the Interstate, these same individuals are champions of real-time intelligence and advocates on behalf of the benefits of smartphones and tablets.
And, in the ever-contentious battle (by critics and consumers alike) between Apple and Android, the energy industry has a clear preference for the latter.
This choice is important because the applications that fuel (pun intended) these devices – the very reason technicians, wildcatters, geologists and business patriarchs are such avid users of this hardware – are a matter of simplicity and savings.
That assertion is subjective, of course, and I would never argue that Apple’s products are difficult to use; but the principal difference between Apple and Android, which may soon be no difference at all, is one of aesthetics – a rich premium Apple continues to extract from customers through an astute combination of superb industrial design, favorable reviews from the press, and the simultaneous rollout of aggressive advertising campaigns and an in-store, must-have-it attitude by shoppers, who behold the latest gadget in one of Apple’s perpetually crowded shrines to the late Steve Jobs.
Still, the energy industry does not need to pay a “beauty tax,” when all the profession requires is something practical, reliable and already (based on the statistics) in the collective hands and pockets of workers nationwide.